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Ideas?

I have a new book coming out in just about three weeks. “Tomb with a View” is the sixth book in the Pepper Martin mystery series, and like all authors with a new story about to be introduced to the reading world, I’m excited. And a little nervous.

Will readers like the book? Will they buy it? (Sure, it sounds shallow, but let’s face it, publishers aren’t charities, and without the sales figures to support them, many a series has been axed..)

All this, of course, has got me thinking about what I can do to make sure readers know the book is out so they can pick it up. That’s where you come in.

You see, I’ve got a few on-line things scheduled, and as usual, I’ll be sending out an e-mail newsletter the day of the book’s release. But after that, I’m stumped. When it comes to publicity, what works? What doesn’t?

So tell me…what makes you pay attention a book? Is it on-line chatter? A display in a bookstore? Blogs? Has there been any one thing that made you sit up and notice a book, even if it was one you hadn’t heard about previously?

What can I do to get “Tomb with a View” into the hands of every reader out there?

5 Responses to “Ideas?”

  1. It’s just me, but if the skirt was just a little shorter…

    by Don on June 16th, 2010 at 10:00 am

  2. I dunno, Don. I don’t think it can get much shorter!

    by Casey on June 16th, 2010 at 10:17 am

  3. Casey;
    You CAN judge a book by its cover.
    DC

    by Dan on June 18th, 2010 at 1:16 pm

  4. I think you can, to a point, Dan. But think about it . . . the artist who draws the cover has probably not read the book. Either has whoever writes the back cover copy. So they’re all going on what the editor tells them in cover art meeting, and authors can only hope that the editor is conveying the right message. That being said, I love this cover. It says all the right things to me: young, gorgeous heroine, something spooky going on.

    by Casey on June 18th, 2010 at 1:42 pm

  5. I’ve got a marketing idea, Casey. I don’t think it’s ever been tried in fiction, but it’s been very successful in other product launches. It only takes 1,000,000 dollars…
    Seriously, it could be done with less.
    We’ll talk sometime. I may try it in limited fasion for my November release.

    by Don on June 19th, 2010 at 4:57 am